From the list of regional interest search, there are only five countries listed in the rankings. Undoubtedly, United Kingdom tops No.1; it is because that NS&I is a savings bank operated in the United Kingdom and the head office is located in Pimlico, London. Apart from UK, other regions, such as Spain, France, Germany and United States occupy almost 1% searching rate. On one hand, the data illustrates that great efforts for NS&I to exploit its outside market should be taken. On the other hand, it also tells us that NS&I is about to explore two huge market, one is to expand Europe market, to continually improve its influence in the Europe continent. The other is to open the gateway to US market, to go global gradually.
According to the rankings in cities, the fact that all the cities listed here are from United Kingdom, include Milton Keynes, Reading, Manchester, Sheffield, Bristol, Birmingham etc. Actually, there are two reasons to explain the rankings. Firstly, it demonstrates that NS&I is widely used and trusted by local people in UK. Secondly, nearly every city listed here belongs to economy-developed area. Meanwhile, NS&I, as the name implies, which provides a wide range of savings and investment products. Only economy-developed cities can have the potential to inquire information concerned investments.
On the whole, NA&I is a Britain’s bank to provide financial services for individual savers and widely used in UK.
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